28 February 2012

FEBRUARY: UPS & DOWNS



GOING UP

MIT
Announced the launch of MITx - offering a portfolio of MIT courses for free to a virtual community of learners around the world. It will also enhance the educational experience of its on-campus students, offering them online tools that supplement and enrich their classroom and laboratory experiences. Now anyone, anywhere can experience learning from one of the world's finest education organizations. Good stuff.

CADBURY JOYVILLE
You know what, chocolate should be fun and magical. The only thing missing in Cadbury's latest TV spot are some Oompa Lumpas. Nicely executed and across social.


GOING DOWN

FIAT 500L
Now, don't get me wrong, whilst I love the regular Fiat 500’s cute face and tidy dimensions (and even the J.Lo advertising), this vulgar oversized brand extension needs a good gym workout. What does the L stand for anyway, Lardy? It’s almost as hideous as a MINI Countryman. I said almost.

TESCO
After December’s disastrous trading results, Tesco announced they’re delaying the launch of a Tesco retail bank. Boo hoo. It’s officially time to cut up your Clubcard and say “See Ya” to this monopoly. £1 in every £7 really shouldn't be spent in a Tesco.

16 February 2012

PORSCHE MACAN: HOW NOT TO MARKET AN SUV

Now, I'm sure plenty of consumer focus groups told Porsche that 'Macan' was a wonderful name. It's just a shame that Porsche's branding department couldn't sense the irony in their tone and is actually putting the Porsche Macan into production, along with it's other pepperly-named Cayenne. On top of all that, what's with using "lifestyle" sports to market an SUV? This isn't 1995.

3 February 2012

SUPERBOWL: THE AUTO BRANDS

Forget the football, we all know the Superbowl is all about the commercials. Ahead of Sunday’s big day, here are my top 5 Superbowl car commercials:

Chevrolet Camaro – "Happy Grad"



Honda CR-V – "Matthew’s Day Off"



Volkswagen – "The Dog Strikes Back"



Audi - "Vampire Party"



Chevrolet Silverado - "2012"