16 February 2012

PORSCHE MACAN: HOW NOT TO MARKET AN SUV

Now, I'm sure plenty of consumer focus groups told Porsche that 'Macan' was a wonderful name. It's just a shame that Porsche's branding department couldn't sense the irony in their tone and is actually putting the Porsche Macan into production, along with it's other pepperly-named Cayenne. On top of all that, what's with using "lifestyle" sports to market an SUV? This isn't 1995.

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