Brand Name (Un)originality

Oversaturated marketplaces are breeding grounds for generic and convoluted naming options. Unsurprisingly, the 4x4 / SUV market is no exception. If you’ve ever had to market one of these ‘urbanproof’ 'built for the city' ‘driving machines’ which 'go beyond', you’ll recognise the difficulty presented. Which names stand out and buck the uniform trend?

What a load of bollocks

It doesn’t matter whether you’re a plannery type person in the comms industry or not, the wonderful Tweeter @madeupstats presents a humourous reflection of society that we all know exists through, as the name would suggest, made up statistics.

The sentiment ‘many a true word said in jest’ has never been so accurate.

Worth a follow.