Oversaturated marketplaces are breeding grounds for generic and convoluted naming options. Unsurprisingly, the 4x4 / SUV market is no exception. If you’ve ever had to market one of these ‘urbanproof’ 'built for the city' ‘driving machines’ which 'go beyond', you’ll recognise the difficulty presented. Which names stand out and buck the uniform trend?
16 August 2010
Brand Name (Un)originality
Oversaturated marketplaces are breeding grounds for generic and convoluted naming options. Unsurprisingly, the 4x4 / SUV market is no exception. If you’ve ever had to market one of these ‘urbanproof’ 'built for the city' ‘driving machines’ which 'go beyond', you’ll recognise the difficulty presented. Which names stand out and buck the uniform trend?
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