31 December 2009
14 December 2009
3 Little Words
Here are my 3 most used words on Twitter in 2009. What a revelation, of sorts.
1 . London
OK, this isn't so much of a surprise, although beating glamourous destinations where I also spend time including Los Angeles, Farnham and Bury St Edmunds isn't to be coughed at. I am now living and working for an international branding agency in London, so it's clearly been on my lips all bloody year. Apologies to you non-Londoners. Luckily I still haven't got into the full London pysche just yet - I know there is still a world beyond the M25, or as some of my Fulhamites might have you know, life beyond Zone 2 of the Tube...
2 . Audi
No surprise whatsoever that this word (or indeed, brand) made it to No. 2. You most likely know I drive an Audi and that I am ever so slightly obsessed with the brand. But, before your roll your eyes and label me an Oakley-wearing, Audi-driving cock; they sold over a million cars in 2008, they are one of the fastest growing premium brands in the world and like it or not, Audi is doing considerably better at a time when others aren't. Their products are desirable and consistent and there's still more to come. That said, I do wear a mean pair of Oakleys...
3 . Client
This word was actually a surprise. But, it has been my first year as an Account Manager and love them or loathe them, I deal with clients everyday. Without clients, there would be no business. We wouldn't get paid. Our branding / advertising / marketing lives would be rendered useless. Clients excite us, energise us, irritate us and infuriate us all in the space of a day. But, it's what being a good Account Manager is about, taking the rough with the smooth, maintaining the relationship, making sure everyone is happy, exceeding expectations and crucially, taking the blame when things go tits-up, even when it's blatantly obvious it's not your fault. It is ALWAYS OUR FAULT - that's what being an AM is about (that I learnt from wise Adland Suit)
So thank you Big 4 professional services firm, Irish telecomms company, Global pharmaceutical firm, French soap retail brand and South African gap year travel company. You are my clients and for that I am thankful.
1 . London
OK, this isn't so much of a surprise, although beating glamourous destinations where I also spend time including Los Angeles, Farnham and Bury St Edmunds isn't to be coughed at. I am now living and working for an international branding agency in London, so it's clearly been on my lips all bloody year. Apologies to you non-Londoners. Luckily I still haven't got into the full London pysche just yet - I know there is still a world beyond the M25, or as some of my Fulhamites might have you know, life beyond Zone 2 of the Tube...
2 . Audi
No surprise whatsoever that this word (or indeed, brand) made it to No. 2. You most likely know I drive an Audi and that I am ever so slightly obsessed with the brand. But, before your roll your eyes and label me an Oakley-wearing, Audi-driving cock; they sold over a million cars in 2008, they are one of the fastest growing premium brands in the world and like it or not, Audi is doing considerably better at a time when others aren't. Their products are desirable and consistent and there's still more to come. That said, I do wear a mean pair of Oakleys...
3 . Client
This word was actually a surprise. But, it has been my first year as an Account Manager and love them or loathe them, I deal with clients everyday. Without clients, there would be no business. We wouldn't get paid. Our branding / advertising / marketing lives would be rendered useless. Clients excite us, energise us, irritate us and infuriate us all in the space of a day. But, it's what being a good Account Manager is about, taking the rough with the smooth, maintaining the relationship, making sure everyone is happy, exceeding expectations and crucially, taking the blame when things go tits-up, even when it's blatantly obvious it's not your fault. It is ALWAYS OUR FAULT - that's what being an AM is about (that I learnt from wise Adland Suit)
So thank you Big 4 professional services firm, Irish telecomms company, Global pharmaceutical firm, French soap retail brand and South African gap year travel company. You are my clients and for that I am thankful.
13 December 2009
You can drive my car anyday.
Sienna Miller + dancing + "Baby you can drive my car" = Fantastico advert.
Er, what's it for again?
7 December 2009
The John Lewis state of mind
A wise friend once said, "Nothing bad can happen in John Lewis"
She is right, of course. Nothing bad could ever happen amongst the tea cups, haberdashery or bed linen. Even during a busy Saturday full of angry, flocking Christmas shoppers, the staff are still friendly, the environment is calming and the quality is promised and delivered. The brand has hardly changed in the face of recession, it's neat and tidy, the Volkswagen Golf of retail; evolutionary, never revolutionary.
It might not be as glamourous as Selfridges, or as chavvy as Debenhams, but there's something here that everyone can appreciate, no matter how pseudo-middle class you may or may not be.
2 December 2009
Now you can drive like Tiger Woods!
An escapade in an Escalade.
Not one to miss a trick, Cadillac would appear to be cashing in on Tiger Woods new found controversy after the 'mishap' outside his Florida home which involved him crashing his Cadillac Escalade...well not quite, but proof that key word banner ads aren't always the best option.
Funny thought. Damn funny.
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